Layout and CTAs Designed for the Inbox
Lead with a bold promise, support with a single striking image, and stack short paragraphs. Use descriptive button labels, not generic ones. Encourage readers to click “See the Sources” to continue the journey intentionally.
Layout and CTAs Designed for the Inbox
Write buttons with verbs and outcomes: “Book Your Consultation,” “Preview the Lookbook,” “Try the Style Quiz.” Keep tap targets generous, and invite readers to reply with ‘Mobile’ if they want SMS updates for launches.